Insights From Our Experts

Living just for the sake of survival and on the other hand, living to make a mark in the world are two entirely different things in life. Personal Branding helps creating a recognition of oneself and to explore new areas of interest with constant innovations, widening and broadening your reach, and getting oneself established as …

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The aim to shorten product development cycles and discover the proposed business model quickly is the theme of lean startup. It is a methodology of developing business and products with minimum time and effort for producing better results. Lean manufacturing got popularized by the book ‘The Machine That Changed the World’ in 1990, based on …

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Advancements in technology have led to revolutionize the way we hear, see, move, in this world. And the way technology is changing the world, it is hard to comprehend the progression. The direction to which it has been leading us is still unknown. So, the question of who or what will take control of the future …

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Here marketing meets evidence-based science. It was found that the subconscious brain has a major role in a buyer’s approach to a kind of product. By understanding how the human brain processes various advertising and marketing strategies, many neuromarketing strategies have been implemented.

What is CRO? In today’s world, online traffic being very inconsistent, if you are unable to convert your visitors into buyers in the first go, then the odds of them coming back and performing the desired action is quite slim, CRO (Conversion Rate Optimization) helps in converting the potential customers into buyers. Unlike the erstwhile …

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Digital marketing is one in vogue. AI has the ability to collect data, analyze it, apply it, and then learn from it, which is transforming digital strategies.

The first thing you should keep in mind while starting a design is that it should be user friendly, then only the users will be satisfied, entertained and engaged with your design outcome.

The Mars Helicopter Ingenuity, a tiny NASA helicopter the first technology demonstration to test powered aircraft on another planet, was successfully performed on April 19, 2021