Background
Granitogres is a well-known premium global brand in the tile industry. Their existing website was outdated and lacked sufficient information for end customers. They approached us with the challenge of developing a new website that would provide a better user experience and increase sales.
Project Scope
We worked closely with the client to understand their brand identity and design preferences. The client wanted a minimalistic design with an elite look and feel. We created a black and white design with a modern font style that would appeal to their target audience. The website was designed to be visually stunning, with multiple transitions and soft-edged icons. The website’s UI and UX were carefully designed to make the website easy to use and navigate, ensuring that the website would appeal to both potential and existing customers.
Design
We worked closely with the client to understand their brand identity and design preferences. The client wanted a minimalistic design with an elite look and feel. We created a black and white design with a modern font style that would appeal to their target audience. The website was designed to be visually stunning, with multiple transitions and soft-edged icons. The website’s UI and UX were carefully designed to make the website easy to use and navigate, ensuring that the website would appeal to both potential and existing customers.
Development
We used Python Django for backend development and React and Next JS for front-end development. We used Cloudflare and cdnjs as the CDN network, Postgres for the database, Redis for caching, Nginx as the web server, and Gunicorn for the Web Server Gateway Interface. We also optimized the website for fast page loading times, ensuring that users would not have to wait long for the website to load
Testing
We conducted a rigorous testing process to ensure that the website would function seamlessly across different devices and browsers. We tested the website’s functionality, UI, compatibility, and performance, making sure that it met our high standards. We also conducted beta testing to get feedback from the client and ensure that the website would meet their expectations
Launch
The website was launched on February 22, 2023, with a big event in Kannur. We ensured that the website was SEO-friendly, making it easier for the client’s target audience to find the website through search engines.
Result
The new website has exceeded the client’s expectations, providing a better user experience and increasing sales and revenue in an exemplary manner. The RFQ-based e-commerce structure has made it easier for customers to get quotes for their products, increasing sales and customer engagement. The WhatsApp chat integration has made it easier for customers to communicate with the client and get clarification on their products. The downloadable product catalogs have provided customers with an easy way to browse through the client’s products.
Conclusion
The Granitogres website development project was a challenging yet rewarding experience for us. We were able to deliver a website that met the client’s expectations and provided them with the tools they need to increase sales and customer engagement. We look forward to working with them again in the future.
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