What is Programmatic Advertising?

This form of advertising has shown a substantial hike in digital marketing for the past three years. Major Brands & companies worldwide now use programmatic advertising methods for branding and selling products online. Using programmatic marketing for your business allows you to target your potential customer on multiple platforms and devices using real-time data.

Now you might be thinking, ‘targeting your potential customer is already available on most platforms, so what makes programmatic advertising different?’

Well, it does make a huge difference, other platforms do provide different options for targeting your potential customer, but programmatic advertising uses machine learning and Artificial Intelligence to target people who are most likely to buy or avail of your products or services, for example, programmatic advertising uses real-time data’s like audience demographics, customer interests, geographical location, time optimization, consumer behaviour, climate conditions, most used devices and other details to display your the right kind of Ad at the right time and right place which increases your conversion value much higher.

That is why using it for your business, better than other forms of marketing. Growing your brand and business is not an easy task, and using platforms like programmatic marketing can help you achieve your goal. In the year 2016, programmatic marketing made a huge contribution of $25.48 Billion to the digital advertising market, and by 2019 it increased even more to a total of $45.72 billion alone in just three years.